Year
Year
2023
2023
Client
Client
FYI.AI
FYI.AI
Agency
Agency
Rosewood Creative
Rosewood Creative
Industry
Industry
Technology
Technology
(01)
PROJECT OVERVIEW
The FYI.AI campaign was designed to show how the FYI app fits naturally into the daily workflow of creative projects. The concept followed three artists as they used the platform to organize ideas, share files, and collaborate in real time. Each creator’s process was showcased through long-form App Story videos, shorter App Feature cutdowns, and Creator Carousels built for social.
As the motion designer on the campaign, I animated the FYI app interface across all video deliverables. My focus was on translating the UI into clear, engaging motion that felt natural on screen while staying true to how the app actually functions.
The FYI.AI campaign was designed to show how the FYI app fits naturally into the daily workflow of creative projects. The concept followed three artists as they used the platform to organize ideas, share files, and collaborate in real time. Each creator’s process was showcased through long-form App Story videos, shorter App Feature cutdowns, and Creator Carousels built for social.
As the motion designer on the campaign, I animated the FYI app interface across all video deliverables. My focus was on translating the UI into clear, engaging motion that felt natural on screen while staying true to how the app actually functions.
(02)
APP STORIES
The App Stories were the centerpiece of the campaign: three long-form videos that followed individual creators as they moved through their creative process using the FYI app. Each story highlighted a different workflow, showing how ideas evolve from early inspiration to finished collaboration.
I animated the in-app moments throughout these films, translating static UI screens into fluid, readable motion. My goal was to make the app interactions feel natural within the narrative, guiding viewers through features like file organization, idea boards, and shared workspaces without interrupting the storytelling.
The App Stories were the centerpiece of the campaign: three long-form videos that followed individual creators as they moved through their creative process using the FYI app. Each story highlighted a different workflow, showing how ideas evolve from early inspiration to finished collaboration.
I animated the in-app moments throughout these films, translating static UI screens into fluid, readable motion. My goal was to make the app interactions feel natural within the narrative, guiding viewers through features like file organization, idea boards, and shared workspaces without interrupting the storytelling.
(03)
APP FEATURES
The App Features were shorter cutdowns designed to spotlight specific tools within the app. These videos focused on key functions, such as organizing ideas, sharing files, and collaborating in real time, breaking down the experience into quick, digestible moments for social and paid placements.
For these pieces, I created tighter UI animations that emphasized clarity and pacing. By simplifying interactions and highlighting key interface moments, the motion design helped communicate how each feature works while keeping the visuals energetic and easy to follow.
The App Features were shorter cutdowns designed to spotlight specific tools within the app. These videos focused on key functions, such as organizing ideas, sharing files, and collaborating in real time, breaking down the experience into quick, digestible moments for social and paid placements.
For these pieces, I created tighter UI animations that emphasized clarity and pacing. By simplifying interactions and highlighting key interface moments, the motion design helped communicate how each feature works while keeping the visuals energetic and easy to follow.
(04)
CREATOR CAROUSELS
The Creator Carousels translated each artist’s workflow into a series of swipeable social posts. Each slide focused on a different step of the creative process, combining photography, design elements, and short captions to illustrate how FYI supports collaboration from start to finish.
The Creator Carousels translated each artist’s workflow into a series of swipeable social posts. Each slide focused on a different step of the creative process, combining photography, design elements, and short captions to illustrate how FYI supports collaboration from start to finish.
omenxiii Carousel
omenxiii Carousel
shadeh Carousel
shadeh Carousel
Kosine Carousel
Kosine Carousel
(05)
PROCESS
For this campaign, I animated the FYI app interface with an emphasis on realism and usability. Interactions, transitions, and motion cues were designed to mirror real usage, using animation to guide attention and communicate features without over-stylizing the experience.
For this campaign, I animated the FYI app interface with an emphasis on realism and usability. Interactions, transitions, and motion cues were designed to mirror real usage, using animation to guide attention and communicate features without over-stylizing the experience.
PROJECTS
