Diablo iv SlayPals
Diablo iv SlayPals
Diablo iv SlayPals
Year
Year
2024
2024
Client
Client
Blizzard Entertainment
Blizzard Entertainment
Agency
Agency
The Many
The Many
Industry
Industry
Entertainment & Gaming
Entertainment & Gaming
(01)
THE PROJECT
Meet the cuddliest little monsters in Sanctuary.
For the launch of Diablo IV: Vessel of Hatred, four new mercenaries got an unlikely makeover: SlayPals, collectible dolls straight out of a delightfully cursed ’90s toy commercial. The campaign brought the joke to life through a hero film, an original jingle, social videos, and merch.
At The Many, I worked with the art director and design director on the look of the campaign, from the SlayPals logo and on-screen graphics to motion, editing, and retouching. The fun was in making something feel sweet and nostalgic right up until the blood started dripping.
Meet the cuddliest little monsters in Sanctuary.
For the launch of Diablo IV: Vessel of Hatred, four new mercenaries got an unlikely makeover: SlayPals, collectible dolls straight out of a delightfully cursed ’90s toy commercial. The campaign brought the joke to life through a hero film, an original jingle, social videos, and merch.
At The Many, I worked with the art director and design director on the look of the campaign, from the SlayPals logo and on-screen graphics to motion, editing, and retouching. The fun was in making something feel sweet and nostalgic right up until the blood started dripping.
(02)
SOCIAL TEASER
Something’s On The TV…
To tease the commercial before its reveal, I cut together distorted glimpses of the ad playing on a retro TV in a dark hallway. Editing, glitch effects, and sound design turned a familiar toy-commercial setup into something a little more ominous.
Something’s On The TV…
To tease the commercial before its reveal, I cut together distorted glimpses of the ad playing on a retro TV in a dark hallway. Editing, glitch effects, and sound design turned a familiar toy-commercial setup into something a little more ominous.
(03)
SING-A-LONG
Follow The Bouncing Ball
The campaign jingle got its own sing-along video, paired with Diablo IVgameplay. I created the motion typography and timed the lyrics to the music, complete with a bouncing red ball. As the song goes on, the type turns red and starts to drip, taking a cheerful VHS throwback somewhere darker.
Follow The Bouncing Ball
The campaign jingle got its own sing-along video, paired with Diablo IVgameplay. I created the motion typography and timed the lyrics to the music, complete with a bouncing red ball. As the song goes on, the type turns red and starts to drip, taking a cheerful VHS throwback somewhere darker.
(04)
VISUAL IDENTITY
A Toy Logo With A Dark Side
SlayPals needed a logo that could pass for a childhood favorite while still belonging in Diablo’s world. I explored rounded, toy-inspired lettering, then worked blood drips into the final mark. A tiny demon star hides where you’d expect the registered trademark symbol. I made horizontal and vertical versions for the video, social assets, and merch.
A Toy Logo With A Dark Side
SlayPals needed a logo that could pass for a childhood favorite while still belonging in Diablo’s world. I explored rounded, toy-inspired lettering, then worked blood drips into the final mark. A tiny demon star hides where you’d expect the registered trademark symbol. I made horizontal and vertical versions for the video, social assets, and merch.
Standing under the Colosseum arches
Looking up at the golden statue
Golden hour on an empty street
Process
2026
(05)
HERO END CARD
As Seen On TV, Sort Of
For the hero commercial’s end card, I leaned into the simple product shots of old toy ads: one doll, the SlayPals and Diablo IV logos, and little else. The 4:3 frame helped it feel like a commercial pulled from another era.
As Seen On TV, Sort Of
For the hero commercial’s end card, I leaned into the simple product shots of old toy ads: one doll, the SlayPals and Diablo IV logos, and little else. The 4:3 frame helped it feel like a commercial pulled from another era.
(06)
DOLL RETOUCHING
Ready For Their Close-Ups
The four dolls also needed to hold up in stills across the campaign. Starting with the raw photography, I cleaned up each image, refined the textures, and adjusted the color so the set felt consistent while keeping the handmade toy quality intact.
Ready For Their Close-Ups
The four dolls also needed to hold up in stills across the campaign. Starting with the raw photography, I cleaned up each image, refined the textures, and adjusted the color so the set felt consistent while keeping the handmade toy quality intact.
More work
More work
More work
Editing
Editing
Editing
Motion
Motion
Motion