Year
Year
2024-2025
2024-2025
Client
Client
Otoki
Otoki
Agency
Agency
The Many
The Many
Industry
Industry
Food & Beverage
Food & Beverage
(01)
THE PROJECT
A K-drama romance. A global pop star. A bowl of ramen playing the love interest.
For Otoki’s Jin Ramen campaign with BTS’ Jin, a classic K-drama setup took an unexpected turn: the object of his affection was ramen. At The Many, I helped bring that idea to life across film, social, key art, and retail. My work ranged from editing videos featuring Jin to animating type for the hero film and designing assets that carried the campaign’s cinematic look into other spaces.
A K-drama romance. A global pop star. A bowl of ramen playing the love interest.
For Otoki’s Jin Ramen campaign with BTS’ Jin, a classic K-drama setup took an unexpected turn: the object of his affection was ramen. At The Many, I helped bring that idea to life across film, social, key art, and retail. My work ranged from editing videos featuring Jin to animating type for the hero film and designing assets that carried the campaign’s cinematic look into other spaces.
A K-drama romance. A global pop star. A bowl of ramen playing the love interest.
For Otoki’s Jin Ramen campaign with BTS’ Jin, a classic K-drama setup took an unexpected turn: the object of his affection was ramen. At The Many, I helped bring that idea to life across film, social, key art, and retail. My work ranged from editing videos featuring Jin to animating type for the hero film and designing assets that carried the campaign’s cinematic look into other spaces.
(02)
THE HERO FILM
Setting The Scene
The hero film set up the romance, and the on-screen type helped sell the drama. I designed and animated its titles and supers, then supported VFX tests and early comp reviews to keep the visual treatment consistent.
Setting The Scene
The hero film set up the romance, and the on-screen type helped sell the drama. I designed and animated its titles and supers, then supported VFX tests and early comp reviews to keep the visual treatment consistent.
Setting The Scene
The hero film set up the romance, and the on-screen type helped sell the drama. I designed and animated its titles and supers, then supported VFX tests and early comp reviews to keep the visual treatment consistent.
(03)
SOCIAL EDITS
Jin, In The Edit
For the rollout, I edited social videos featuring Jin and created custom subtitles to match the film’s style. Each piece needed to feel quick and natural on social while holding onto the timing and humor of the larger story.
Jin, In The Edit
For the rollout, I edited social videos featuring Jin and created custom subtitles to match the film’s style. Each piece needed to feel quick and natural on social while holding onto the timing and humor of the larger story.
Jin, In The Edit
For the rollout, I edited social videos featuring Jin and created custom subtitles to match the film’s style. Each piece needed to feel quick and natural on social while holding onto the timing and humor of the larger story.
(04)
LAUNCH TEASERS
A Little Suspense Before The Slurp
Before anyone got the punchline, six social teasers gave the audience just enough to get curious. I designed and animated the series, using pacing and selective reveals to build anticipation without giving away Jin’s true love.
A Little Suspense Before The Slurp
Before anyone got the punchline, six social teasers gave the audience just enough to get curious. I designed and animated the series, using pacing and selective reveals to build anticipation without giving away Jin’s true love.
A Little Suspense Before The Slurp
Before anyone got the punchline, six social teasers gave the audience just enough to get curious. I designed and animated the series, using pacing and selective reveals to build anticipation without giving away Jin’s true love.
(05)
CAMPAIGN KEY ART
Ramen Gets Top Billing
The campaign needed a poster worthy of its leading couple. Working with the design director and creative director, I co-designed key art that gave Jin and the ramen equal billing. Bold color, dramatic lighting, and romantic typography made the joke land at a glance.
Ramen Gets Top Billing
The campaign needed a poster worthy of its leading couple. Working with the design director and creative director, I co-designed key art that gave Jin and the ramen equal billing. Bold color, dramatic lighting, and romantic typography made the joke land at a glance.
Ramen Gets Top Billing
The campaign needed a poster worthy of its leading couple. Working with the design director and creative director, I co-designed key art that gave Jin and the ramen equal billing. Bold color, dramatic lighting, and romantic typography made the joke land at a glance.
(06)
CAMPAIGN EXTENSIONS
The Story Kept Going
The movie-poster look carried into the Amazon storefront, where I designed banners with playful reviews and star ratings to make shopping feel like part of the campaign. The key art also appeared across social, digital, and out-of-home placements.
The Story Kept Going
The movie-poster look carried into the Amazon storefront, where I designed banners with playful reviews and star ratings to make shopping feel like part of the campaign. The key art also appeared across social, digital, and out-of-home placements.
The Story Kept Going
The movie-poster look carried into the Amazon storefront, where I designed banners with playful reviews and star ratings to make shopping feel like part of the campaign. The key art also appeared across social, digital, and out-of-home placements.
Editing
Editing
Editing
Motion
Motion
Motion